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Why Every E-Commerce Brand Should Create Their Own Product Adverts

  • Writer: Hana
    Hana
  • Apr 10
  • 4 min read

Updated: Apr 13

Cut Costs. Save Time. Take Control.


For years, the accepted playbook for e-commerce success included expensive studio shoots, freelance designers, and time-draining creative processes.


But the reality is, you don’t need to follow that outdated path anymore.


The smartest brands today are building their own in-house product adverts using AI-powered tools and modern creative workflows.


And the payoff?


Significant cost savings, faster turnaround times, and full creative control.


Let’s break it down.


The True Cost of Outsourced Creative


When you rely on traditional methods, you’re paying for:


  • Studio hire fees

  • Photographer day rates

  • Models, stylists, and props

  • Post-production editing

  • Revision delays

  • Agency management fees (if you’re using an external team)


These costs quickly spiral into thousands for even a small campaign.

Worse, you’re often waiting weeks for final assets; losing precious time when you could already be running ads and driving sales.


The Power of DIY (Done-By-You or US)


By creating your own product adverts, you flip the script.


Here’s what you gain:


1. Significant Cost Savings

  • Eliminate studio and agency fees.

  • Use AI tools to generate professional-grade images.

  • Reinvest savings into ad spend or product development.


2. Faster Campaign Launches

  • Go from concept to creative in a matter of hours, not weeks.

  • Test multiple ad versions quickly to see what resonates.

  • Adapt to seasons, trends, and promotions in real-time.


3. Full Creative Control

  • Shape your brand’s visual story without external limitations.

  • Instantly align your visuals with your latest offers.

  • Build a consistent look and feel across all touchpoints.


4. Empowerment and Agility

No more waiting on third parties.

Make changes anytime, as often as you like.

Respond to customer feedback immediately with new visuals.


How We Built "Aurelia & Co." in a Day: We created our own Product Adverts

Take Aurelia & Co., our fictional jewellery brand we created to demonstrate this approach.


Using our AI-powered tools:


We designed premium lifestyle images featuring our model "TIA."

Shot close-up macro visuals of gold rings and necklaces.

Created UGC-style order packing shots to boost trust.

Styled international travel scenes to tell a brand story (without leaving the desk).


All within 24 minutes.


No agencies. No expensive studios. No waiting weeks for deliverables.


The result?


A ready-to-launch ad library that feels bespoke and elevated, but cost a fraction of traditional production.


SNEEK PEEK Below




Cost Breakdown of a Traditional Jewellery Shoot

If Aurelia & Co. (or any similar e-commerce jewellery brand) commissioned this shoot using a traditional studio method, here’s what they would likely pay:

Expense

Estimated Cost

Photographer (day rate)

£600–£1,200

Model hire (full day)

£400–£800

Studio hire (full day)

£300–£700

Stylist & assistant

£350–£500

Hair & makeup artist

£250–£400

Lighting & equipment rental

£200–£400

Post-production editing & retouching

£500–£1,000

Prop sourcing (flat lay boards, textures, etc.)

£100–£200

Agency/Production fee (management)

£500–£1,000

Total (Conservative Estimate)

£3,200–£6,200

And this is for one campaign. If you wanted 3–5 concepts like we’ve created (studio, macro close-ups, lifestyle, airport, brand collaborations), you could easily multiply this by 3–5×.

Cost of Using AI-Generated Visuals

Now let’s compare.

Expense

Estimated Cost

AI generation tool (monthly subscription)

£30–£200

Your time (in-house / founder time)

~2–3 hours

Optional: Graphic design touch-up

£50–£100

Total

Under £300

And once you’ve created your brand model (TIA), props, and aesthetic — every additional image is almost free.


Total Savings


£3,200–£6,200 ➡️ Reduced to under £300


That’s a saving of 90–95%, and you now own an on-demand creative engine.

You don’t wait on agencies. You don’t pay for reshoots. You create unlimited variants anytime you want.


But it’s not just about money. It’s about momentum.


When you remove these cost and time barriers, you unlock:

  • Faster product launches.

  • Seasonal campaigns (Valentine’s, Mother’s Day, Christmas) at no extra cost.

  • Split testing new styles and angles weekly.

  • Consistent brand-building with full control.

This is the new era of e-commerce marketing — fast, flexible, founder-led.


Look at our on-brand video, created in 5 minutes



The Bigger Picture: Scaling Without Burnout

At AI Growth Strategies, we help small business owners and early-stage entrepreneurs move from overwhelmed to optimised.


Creating your own product adverts is a powerful part of that transformation

  • You stay in control.

  • You save valuable time and money.

  • You build assets that are always working for you.


And most importantly, you scale without burnout.


Final Thought: Start Today, Not "When You’re Ready"

Most founders wait too long to take control of their creative. They think they need to hire the perfect agency or save up for a big production shoot.


The truth is, the best time to start is now.

The tools are available. The process is simpler than you think. And the rewards are immediate.


So, ask yourself:


What’s the first advert you could create today to start building momentum?

We’re here to help you do exactly that.


Ready to take control of your brand’s visuals?


What do you sell? We would love to know.


Explore AI Growth Strategies' tools and get started with your first in-house campaign.


Stop guessing. Start growing.


We’ll show you exactly where your business is losing time and how to fix it with automation.



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